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Search Engine Optimization

SEO is the most sought-after subject in field of Internet marketing. A lot many job opportunities are there for those who know about SEO tactics. If you, too, are desirous of taking SEO Classes then you can enroll yourself for the best SEO Training in Chennai or SEO Training Chennai.

Learning the tactics related to web optimzation, you can have great employment opportunities. We provide uniquely differential SEO training courses in Chennai to students who would like to start off their career as an SEO. Our Structured SEO courses can help you become a real SEO professional. Not just basics in Search Engine Optimization, we train you to the level that is required to acquire true professionalism in optimizing a website. Our web training in chennai will surely help you get many job opportunities. We teach you the techniques on how to implement or how to carry out the work of an SEO in a tacky manner that which is fully in accordance with White Hat SEO. Learning a bit about false ways of gaining traffic under black Hat SEO is requisite too. So, we teach our students both so that they can understand well the importance of ethical and non ethical SEO strategies.

Teaching now how to work on acquiring higher traffic to websites.

Take SEO courses and become an expert professional.

SEO Training Course Content

1.   Internet Marketing & Business Statistics

  • What is Internet Marketing ?
  • Types of Internet Marketing Methods
  • Internet Marketing Vs SEO
  • Internet Marketing Strategy and Technique

2.   Web Interface & Search Engine Usability

  • What is Search Engine ?
  • How the search engine works ?
  • Search Engine Usability in SEO
  • Search Engine Architecture and Algorithm

3.   Internet Business Models & Campaign Development

  • What is SEO and SEM ?
  • Limitations of Internet Business Models
  • Basics of Campaign Development
  • Overview of Google Adwords

4.   Principles of Web Analytics & SERP Algorithms

  • Principles of Web Analytics(Google)
  • Importance of SERP Algorithms
  • Alexa rank & Google Algorithm Updates
  • Page Rank and Its Importance
  • Google Web Masters Tools
  • Yahoo Site Explorer

5.   Behavioral Science Search Engine Optimization

  • Search Engine Optimization
  • White Hat SEO Vs Black Hat SEO
  • Distribution of Page Rank
  • Factors of SEO and Page Normalization
  • Google SEO Guidelines
  • Domain Names in SEO
  • URL as keywords or Brand Name

6.   Ethical Keyword Research & Analysis

  • What is a Keyword and Phrases?
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Websites and Tools
  • Keyword Competition Analysis
  • Types of Phrase matches
  • Keyword Density
  • Localized and Language Keywords Research

7.   Global Onpage Marketing Concepts & Web Metrics

  • Filenames Optimization and Sub-domain Usage
  • Title Tag Optimization via Brand Name
  • Meta Tags Optimization and Verification keys
  • SEO Content Copywriting
  • LSI Algorithm
  • Anchor Links Optimization
  • Using Snippets
  • Image Tag Optimization
  • Creating an txt, xml sitemaps
  • Creating seo optimized content
  • ROBOT.TXT Filing
  • Malware Removal Guidelines
  • Sitemap Generation Tools

8.   Website Portability & Design Principles

  • SEO Friendly Design Optimization
  • What is Crawlable size web pages?
  • Search Engine Friendly Layouts
  • Framework of Website Structuring
  • Header Optimization
  • Footer Optimization
  • Anchor Linking & Navigation Issues
  • Image Optimization and Menu Bar
  • Importance of Sitemaps

9.   Content Optimization & LSI Algorithms

  • Content Optimization
  • Keyword Density in Content
  • Anchor Linking (Link Baiting)
  • Heading Tags ( Page Title )
  • General Implementations

10.   HTML Code Optimization & File Names Statistics

  • W3C certified Optimization
  • Limitations of Title,Keywords & Description
  • Google Analytics Code
  • External File Support

11.   Business Ethics Via Off-Page Optimizatio

  • Off Page Optimization
  • Search Engines Submission
  • Linking Building Process
  • Types of Linking Methods
  • Free Links / Paid Links
  • Directory Submissions
  • Google Places Listing
  • Classifieds ads Posting
  • Forum Signatures and Commenting
  • Social and Blog Commenting
  • Posting a Press Release
  • Article Submissions
  • Video Submissions
  • Social Bookmarking

12.   Search Engine Optimization 3.0 Property

  • Blogs Creations and Posting
  • What is Web 2.0 Properties
  • Community Advertising
  • Link Wheeling
  • Thematic linking
  • Google Buzz & Yahoo Meme

13.   Social Media Campaigning & Reviews

  • Social Media Profile Creation
  • Facebook Landing pages
  • Social Media Optimization

14.   Report & Analytics Management Status

  • SEO mistakes to avoid
  • Website Analysis & Report Management

15.   Showcase of Google,Yahoo,Bing (Products)

  • Google Products & Scenerio
  • Yahoo & Microsoft Products

16.   Enterprise Class Google Analytics (ROI)

  • What is Google Analytics?
  • Google Analytics Code Genaration
  • Creating Goals and Funnels
  • Automated Reports Generation

17.   SEO Glossary & LIVE Projects

  • SEO Glossary
  • SEO Interview Questions
  • LIVE Projects

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